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Prionsa at Balfours
Fame Property Investments
Branding concept for a luxury hotel based out of Adelaide, AU.
Multimedia
Client
Fame is a leading property investment company, managing and developing luxury real estate on behalf of its clients.
Opportunity
Turn the old Balfours Bakery building into a luxury hotel.
Objective
Create a luxury hotel brand inspired by the history of Balfours Bakery.
Target Audience
Prefers authentic, high-quality goods and services
Proud of their wealth; shares with friends and family
Likes exclusive access and first class social circles
Wants to feel like a VIP, not just a guest
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